How Google Play Works

 GOOGLE PLAY

There are more than 2.5 billion active Android devices worldwide—and that number is growing. A major force behind that growth is Google Play, the global online content store that brings incredible apps, games and digital content to Android users everywhere.

Today we are publishing the “How Google Play Works” report, a comprehensive look under the hood at how the Play Store operates, focusing on how we keep users safe and how we support developers and help them build sustainable global businesses. 



At Android Dev Summit 2019, we announced that there were over 116 billion downloads from Google Play in the last 12 months. With such scale comes an enormous responsibility to respect and protect everyone involved—both the people downloading the apps, and the developers creating them.

This is why we continually review our Google Play developer policies, which cover topics ranging from bullying and harassment to malware. It’s why we try to scan all apps being installed with Play Protect, even apps that don’t come from Play. It’s also why we invest heavily in helping to make developers successful in sustainable ways that respect our users and their devices.


Creating a global platform for everyone and providing useful tools for developers has been our goal since we launched the very first Android device. 

As content and devices evolve, so will the Google Play Store, and we look forward to bringing developers and users the very best digital discovery and store experience. 

2 Billion Reasons to Play

With more than 2.5 billion global active devices (and growing), Android continues to thrive as an innovative and open mobile platform built for everyone. Developers create amazing digital experiences for Android users across the world. Google Play is where they meet.

All are welcome to play and grow

Our Google Play developer policies help ensure that we forge positive, lasting partnerships with our developers and continue to deliver the world’s most innovative and trusted apps to our billions of users.


Investing in our developers

As a platform that brings so many apps and games together, we are in a unique position to develop and share resources that help drive developer success. We also invest in our developer tools.


The right app should be easy to find

Search functionality is the most important tool for users to find their desired content. Each user gets a unique, personalized Google Play Store experience every time they visit.


Fueling the platform

While the majority of the games and apps on our platform are free to all, a portion of the revenue generated mainly from in app purchases and subscriptions goes back into powering the platform. This service fee covers everything from essential security updates and the vast array of developer tools to building and maintaining a global marketplace for apps.


The platform everyone counts on

The Google Play Store fosters an environment of trust, not only by being more open, but by protecting users from malicious apps and taking privacy seriously. We believe that a safe experience is a right, not a privilege; that’s why we’re focused on building powerful security features into every device.


 


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